YES Network Continues To Hold Dominant Title For Sports Fans

The YES Network, one of the more famous sports networks in the tri-state area that hosts sporting games including the New York Yankees and Brooklyn Nets, finished the 2014 year as the most-watched regional sports network in the country. This title gave them their 11th one in the last 12 years.

There are many highlights over the last year for this network, and the numbers seem to continue to grow as the years carry on. This past year, YES in the New York DMA seemed to have appeared in 58,000 homes, marking a 16% increase from 2013 when it was delivered in 50,000 homes. What also is really interesting is that the YES Network averaged an appearance in 23,000 homes per day in the New York DMA, making it 92% greater than both MSG and SNY. With both of those being extreme competitors, it is pretty impressive if I do say so myself.

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The Yankees specifically had a successful year in 2014 themselves. The game telecasts averaged 223,000 televisions in the New York DMA, which is a 15% increase from 2013. The pre-game and post-games shows also showed some substantial growth over the last year, and even the Yankees Batting Practice Today show that comes on before the pregames did well.

However, as amazing as these numbers are, Derek Jeter’s last home game not surprisingly topped them all. Jeter’s final game, which took place on September 25th, was the most-viewed program ever on the YES Network. In the New York DMA, this game averaged 1.25 million viewers. The telecast itself peaked at 1.99 million viewers in just a quarter of an hour. That alone made it the most-viewed quarter hour in YES’ history.

The network also made some ground on the digital front. It ended the 2014 season having gained 350,000 followers both on Twitter and Facebook combined. It also brought in a 235% year increase in their video views across multiple platforms.

Seems to me like the YES Network should keep it up with the great tear that they are currently on.