According to Eric Fisher, print-at-home Yankee Tickets have been discontinued and fans will no longer be able to use them to get into Yankee Stadium.
Now, in order to be granted access into the stadium, you need either actual tickets or a mobile bar code. The move is being made to “further combat fraud and counterfeiting of tickets.”
“Print-at-home paper tickets (PDFs) are being discontinued so as to further combat fraud and counterfeiting of tickets associated with print-at-home paper tickets (PDFs).”-Ticket Policy
The new ticket policy was without a doubt made to hurt companies like StubHub and to make everyone’s first option the Yankees Ticket Exchange.
For more than ten years, printing tickets at home has become standard procedure for fans in every sport because of its convenience and lower prices compared to the box office. Online ticket brokers such as StubHub, Vivid Seats, and more allow people to sell unused tickets on a secondary market and make them available for fans to purchase, even for sold-out events.
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Major League Baseball has been an official sponsor of StubHub since 2007 and renewed its agreement with the company after the 2012 season. The Yankees were not part of this agreement as they opted for a separate agreement with Ticketmaster.
After the Yankees saw many empty seats during the 2012 ALCS vs the Tigers, they placed blame on the secondary market and only permitted season-ticket holders to sell their unwanted tickets through the Yankees Ticket Exchange.
There were a few instances this past summer where my girlfriend and I decided: “Hey, let’s go to the Yankee game” and just went on StubHub, printed two out, and headed for the Bronx. Well that won’t be happening in 2016. Attendance has been down already and this only makes things more difficult for a fan to go to the ballpark.
The Yankees’ new ticket policy will be in full effect starting on Opening Day on April 4 against the Houston Astros.