Yankees preparing to make major advertising change to jerseys for 2023
If you’ve paid attention to sports business pre-pandemic and mid-pandemic, you always knew where this was heading. But like the Steelers taking Acrisure’s money and ripping the ketchup bottles down from Heinz Field, it still stings when the Yankees are involved in a business decision that smudges tradition.
The Yankees‘ uniform has stayed constant through front-office turmoil, the doldrums of the late ’80s and early ’90s, and the dynastic dominance of the eras that sandwiched that bleak period. New York’s traditional look even invented a few modern uniform concepts; the Bombers were the first to install numbers, and were certainly the first to craft a transcendent look that became synonymous with the franchise.
Much of the recent Yankees uniform buzz has centered around a potential future Nike City Connect collaboration, something many young fans would be intrigued by and interest in purchasing (if done right). But somewhere along the way, a more obvious brand pairing got lost in the shuffle: the uniform patch, which has been gumming up NBA jerseys for years now.
If the Boston Celtics can get a green-and-white GE stamped on their chests, though, why can’t the iconic Yankees hide one on their sleeves?
The bidding is reportedly on for a sponsor to plop their advertisement on the Yankees’ iconic pinstripes. Is there a non-garish option that won’t sting a little?
Yankees looking for new jersey patch sponsor on home, road uniforms
For all the, “GEORGE WOULD NEVER!” crowd … nope. George would do this 25 times over, if it’d been offered to him. Pride. Power. Trading Prospects for Nobodies and Accepting Cash When it Comes.
The Yankees have entrusted … well, themselves to lead the search. The organization is partnered with Legends, a firm they co-founded with the Dallas Cowboys in 2008 and still hold a minority stake in.
Perhaps, after a lengthy search, Legends will suggest the Yankees build an advertising patch for … Legends! Half-kidding.
A sleeve patch is far less offensive than a chest patch, and the Nike swoosh has been accepted on the front of Yankees jerseys for several years now/is beginning to just blend into the woodwork at this point.
Final guess for the sleeve patch? If the mustache gang continues to rake and dot the corners, Who But WB Mason?