Yankees Luis Severino stars in Budweiser Mother’s Day ad


Prior to Luis Severino being shut down with a Grade 2 lat strain, the Yankees ace was chosen to be featured in a Budweiser campaign celebrating Mother’s Day.

Yankees pitcher Luis Severino is one of four major leaguers that are celebrated in the VaynerMedia produced, Budweiser campaign entitled #CallYourMom.

The 30-second spot features Severino’s first career complete game shutout, thrown against the Astros in Houston on May 2, 2018.

As Sevy celebrates with his teammates on the field, a voice over plays a heartfelt phone conversation that the 25-year-old right-hander soon after had with his mother, Matilde Severino.

In the inspiring commercial, Matilde tells her son how proud she is of him, and share’s a simple but impactful, “te amo.”

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The other three players and their moms that are featured in these emotional spots highlight moments such as A’s slugger Khris Davis’ first career walk-off grand slam, Cardinals infielder Matt Carpenter’s first career game-winning granny, and Cubs catcher Wilson Contreras’ first big league hit, which just so happened to be home run.

The underlying message is that mom is often the first person that these boys turned men still reach out to celebrate magical moments.

Monica Rustgi, Vice President of Marketing for Budweiser, recently spoke about the messaging behind the ad campaign.

"“Budweiser has always celebrated the extraordinary people behind iconic American milestones,” said Rustgi. “For Mother’s Day, we wanted to shed an unexpected spotlight on the legends behind some of the most iconic MLB legends and plays: Moms. This campaign honors the role mothers play in some of baseball’s greatest moments. And when those moments happen, the first call you make is to your mom.”"

While it’s no surprise that mom is traditionally a child’s biggest fan, Severino’s recent contract extension with the Yankees happened so fast that his mother, who still resides in the Dominican Republic, only found out his scheduled arbitration hearing being canceled after the Yanks and Sevy had already agreed to a four-year, $40 million pact.

As Randy Miller of NJ.com reported at the time, Matilde was pleasantly surprised.

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"“She called me and said, ‘What happened? Did you win?’” Severino said Saturday morning at a news conference announcing his new deal. “I said, ‘No, I didn’t win. But I got $40 million!“She said, ‘Oh, that’s more than $5 million!’”"