I don’t know if there is a Hall of Fame for commercials, but if so, Gatorade’s “Made in New York” should be a unanimous first ballot choice, much like Jeter himself.
As Frank Sinatra’s “My Way” sets the tone for this black and white introspective piece, if you don’t get at least a little choked up watching this, then I suggest you check your pulse.
For all his fame and fortune, I like to believe that Jeter really is just a regular guy that was blessed with an extraordinary talent. It’s fitting then that he strolls the streets of the Bronx, stopping to say hello to fans on his way to the stadium.
I absolutely love the part when Jeter enters Stan’s, and the guy in the backward cap says, “We’ve been waiting for you to come in here since ’98, at the least.” To which Jeter replies, “You never invited me.”
Sinatra’s classic ballad hits a crescendo as we’re privy to Jeter taking in all that Monument Park has to offer before he theoretically buttons up his pinstripe jersey for the last time.
With a nod to the camera, Jeter exits the tunnel to the field. He raises his cap and the crowd goes wild. Cue the tears.