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More details (finally) emerge on Yankees' mysterious audit company

Too little, too late?
Adam Weinrib
Adam Weinrib

Yanks Go Yard

New York Yankees World Series Victory Parade / Jim McIsaac/GettyImages

The New York Yankees' external audit is officially happening -- or, at least, Hal Steinbrenner is pow wowing with somebody? An external company is going to be looking at ... or talking to ... or interfering with ... ok, you know what, we still don't know. But we know who's involved, and it's a big-name group rather than a complete farce, so that serves as a win in our book.

Hopefully, though, the efforts aren't coming too late, considering the official start to the offseason is just five days after the World Series, which has already ended.

Steinbrenner's preferred consulting group, per someone who spoke to The Athletic's Brendan Kuty on the expectation of anonymity, is Zelus Analytics, a firm founded by former Dodgers front office members Doug Fearing (founder of LA's research and development department) and Dan Cervone (principal data scientist).

As Evan Drellich reported in a lengthy examination of Zelus' practices in 2021, their goal is to outflank professional organizations by hiring fleets of decorated and "lavishly educated" specialists in the field (and, of course, the Dodgers' tried and true methods are the basis of their organization).

Yankees hire Zelus Analytics to run Hal Steinbrenner's audit

Obviously, anyone who does something like this privately is in it for profit, so take that with a large grain of salt. But at least Steinbrenner's tapped some of the best instead of some ruthless efficiency expert who couldn't care less about professional sports or the Yankees' legacy/iconic brand.

Regardless, something funky this way comes, and it's Zelus' job to pick up the pieces and execute their mission. Based on what they recently told TechCrunch, that mission involves "building models" to better "contextualize historical performance" while evaluating players.

Of course, Zelus won't actually be doing this for the Yankees (probably?). They'll just be showing the Yankees how they would attack the information presented to them, hoping to lead New York's braintrust to water rather than make them drink.

Zelus' staff is referred to as a “dream team of analytics" by Vince Gennaro, an associate dean at NYU whom Kuty spoke to. They've also, unshockingly, been recently funded by RedBird Capital, the firm that helped the Yankees invest in and take over AC Milan last season. Hopefully, this is a furthering of the relationship between the two parties rather than a handshake deal to raise Zelus' profile.

Adam Weinrib

Adam Weinrib

Adam Weinrib is a Content Director on the FanSided network, and has been the co-editor at Yanks Go Yard for 6 years. He also co-hosts The Baseball Insiders Podcast thrice weekly, alongside FanSided MLB insider Robert Murray, as well as the Yanks Go Yard Podcast. Previously, he was a Senior Editor at 12up.com, and has been covering MLB and NFL for 10 years. He was also a headline and features contributor at ClickHole and Onion Sports, as well as the Associate Producer of the ESPN 30 for 30 film "Believeland". An avowed fan of the New York sports teams -- specifically the Yankees -- as well as the North Carolina Tar Heels, you can find Adam complaining mid-game on Twitter, as well as on Facebook, Instagram, and LinkedIn if the game goes really poorly.