He was a cultural icon. He was the face of the greatest team in baseball during one of their most memorable runs. Love him or hate him, you had to RE2PECT him. Nike captured what Derek Jeter meant to New York and baseball in one minute and forty seconds of one of the most riveting commercials of all-time.
The Jordan Brand pays tribute to Jeter on air officially Tuesday night at the All-Star Game, but social media previewed it Monday. It will evoke chills to any Yankees’ fan who lived though his 20-year career and those four World Series rings he helped bring back to New York before the turn of the millennium. The Jordan Brand avoided your typical highlight reel and passed on the sappy montages in putting together an A-List tribute of who’s who in NYC for the Yankees’ Captain.
A last nod from Jordan himself, and Jeter refocuses at Jon Lester ready to swing away with the Bleacher Creature-led “DE-REK JE-TER” emanating through NYC. Jeter was the Jordan Brand’s first baseball player way back in 1999 and has had 12 cleats made since he came aboard. So, tomorrow night as you watch Jeter come to the plate in his 14th and final All Star Game, be sure to tip your cap and pay your RE2PECT.